Polar Beer. The Polar is one of the leading brands of beer in Venezuela, made for the first time in 1941. The redesign of the visual identity and retrospective application to the container its because the different languages that each package speaks in the different contexts, losing all the identity in a historic start had. For this and based on its stylistic foundation, we developed and unified all its range, inspired by the graphic resources of the sport King in Venezuela, the baseball. 

 
Year 2014
Academic Project Escuela de Arte Jerez 
Teacher Marta Villoslada

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